Something has been brewing on twitter for over three weeks now, that game console makers such as Microsoft, Sony, and Nintendo, should be keeping an eye on, as well as game publishers such as Activision, Electronic Arts, and Ubisoft. By extension, you ad agency folks working on these brands should sit up straight, put that pumpkin latte or stanky IPA down for a moment, and take some notes. It’s gonna get messy.
I swear, someone at Urban Outfitters has these tasteless garments as some sort of media-plan to get unlimited attention in the press. I have difficulty explaining their tone-deaf choice of items any other way. Someone thought this blood stained “Kent State” college sweatshirt was a cool vintage find, and added it to their vintage collection for the bargain price of $129.
Apparently advertising is now all about riding the coattails of a meme, and following pop culture instead of shaping it. Apparently advertising creativity is now reduced to becoming a dating agency between clients and the most recent viral phenomena.
9/11 “Truthers” have paid for the digital billboard in Times Square and are running an ad today that asks “did you know a third tower fell on 9/11?” and then shows the collapse of building 7.