So, I’ve been wondering why our post from 2005 is getting so many hits recently. It’s on tumblr. And it’s described as “using real data from UN” (no it doesn’t) and also that Icaro worked for the Magazine (no he didn’t). To be clear, this is an advertising campaign for Portugal’s answer to Time magazine, that won awards back in 2005. Icaro was a creative at an ad agency that created this poster campaign. The flag percentages are simply abstract ideas, not based on actual numbers.
Please don’t blame us for misinforming anyone, we clearly state all this in the original post from 2005, the killjoys that we are.
Icaro Doria, a Brazilian man, working for a magazine in Portugal started this campaign using real data from the UN and flag images, he’s created whats known as Meet the World. The colors within the flags from its respective country are used to represent current, geographical relevant issues. Take a look.